Philosophy of Paek was born from the mindset of having a why that’s so strong that the how becomes easy. I built this brand after years of pushing myself in every pursuit, whether it was in sports, business, or academics. Every win came from relentless discipline, self-belief, showing up earlier, staying later, and a hunger to succeed.
 

Through that journey, I found fulfillment, purpose, and identity in working hard, staying humble, learning constantly, and holding myself to a higher standard — even when no one was watching. That mindset began to inspire people around me. What started as a personal code became a shared philosophy.
 

So I built this brand to reflect that — with a tight-knit team from LA to the East Coast, we set out to create something real: clean design, meticulous craftsmanship, and everyday pieces made with intent. P.O.P. is for those who show up, who push, who keep going. And that’s why I want to share it with you.